Award Winning Approach
At the 2003 Scottish PR Awards, Budge PR won a silver award for Best Consumer Campaign, for its work on the Scottish Executive "How much is Too Much" binge drinking campaign and a silver award for Best Business to Business Campaign, for its work for SGM Group, one of Europe's leading ground maintenance equipment leaders.
AWARD WINNING BUDGE PR June 13, 2003
Budge PR is celebrating after scooping two silver awards at the Scottish PR Awards 2003. The first silver award was won for Best Business to Business Campaign on behalf of SGM Group, one of Europe's leading dealers in ground maintenance equipment. They approached Budge PR in Spring 2000 with a request for dedicated strategic communications support. Budge PR recommended a broad ranging communications programme, including trade and consumer media relations, conferences, brochures and newsletters.
Through careful planning and clever implementation, Budge PR demonstrated that high quality work can be achieved by working smarter, not harder. A media relations campaign in the trade press and a high profile showcase event produced great results for the company contributing to a 30% growth in turnover.
The second silver award was won for Best Consumer Campaign on behalf of The Scottish Executive's "How Much is Too Much" campaign. This campaign worked to encourage a shift to responsible drinking which, in turn, will help transform undesirable behaviour to socially acceptable behaviour, with all of the personal and societal benefits that brings.
To reach the campaign's key target audiences, Budge PR focused on generating favourable coverage in a wide range of local and national media, with a particular emphasis on the tabloid press.
David Budge, managing director, Budge PR, said: "We are both delighted and honoured that our work has been recognised by our peers in this way. It is a testament to the quality of the team at Budge PR and the approach we take to meet our clients' requirements."
Budge PR won Best Community Campaign and was nominated in the Best Public Affairs category at the inaugural Scottish PR Awards 2002.
- ENDS -
For further information please contact David Budge, Budge PR, Tel: 0141 553 1115.
Written By: elizabeth
Date Posted: 7/28/2005
Number of Views: 1434
Return