Budge PR won the award for its crisis management work when Aulds the Bakers’ factory in Inchinnan was completely destroyed by fire in September 2005. 

Key stages of the work programme involved reassuring employees on job security and trade customers on continuity of supply and communication to high street customers that Aulds’ chain of retail shops remained open as normal.  Substantial media coverage was generated at a local, national and trade level.

The judging process was rigorous with a national panel of industry experts assessing the 1,292 entries received this year.

CIPR Scotland Chair Tom Fox, said: "The PRide Awards are about raising professional standards by identifying, recognising and rewarding the first-rate work going on in the PR industry outside of London and the contribution this makes to business and society. The judging process is rigorous and to win is a tremendous achievement."

Judges stated that “the crisis management work undertaken by Budge PR was an extremely cost-effective and fast-reacting piece of issues management. High quality response was evident. Comprehensive consideration of audiences, with good approach to media and segmentation, resulting in extremely positive results for the business and its employees.”

David Budge, managing director, Budge PR said, “Working on this disaster recovery plan was challenging, enjoyable and a very rewarding experience.  Winning the award is particularly pleasing as it is the fifth year in a row that Budge PR has won at the Scottish PR Awards.”

In previous years Budge PR has won awards for corporate and financial, business to business and community relations.

ENDS

For further information contact Elizabeth Steel at Budge PR on Tel:  0141 553 1115.